More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform, educate and inspire visitors. To continue to lead, the Art Institute worked with Studio Blue to upgrade its web experience. We designed the site’s homepage to showcase mission via prominent display of art and exhibition details, reconfigured the site’s structure and navigation, enhanced social media tools, and developed a unique mobile theme.
For the graphic design of this catalogue and exhibition, we developed a structure that accommodates a range of images and text types and scales within a cohesive system - much as the work of legendary Chicago architect Bertrand Goldberg functioned on scales ranging from the micro (furniture) to the macro (urban planning). This versatile system allowed us to complete the book and exhibition graphics within a short time frame, yet provided flexibility and consistency. Architectural collaborator John Ronan designed the exhibition, modeled after the plan of Goldberg’s Marina City towers.