Chapin Hall at the University of Chicago

Brand

Chapin Hall at the University of Chicago is a prestigious policy research center "focused on a mission of improving the well-being of children and youth, families, and their communities." They are a leader in knowledge creation, generating new ideas and providing insights that are actionable by fellow researchers, policymakers, and social workers.

Brand identityChapin Hall’s approach is rigorous and systematic. While their efforts benefit children, youth and families, they are a policy organization and their former identity did not accurately reflect research, analysis and thought leadership.

A requirement of the new logo was to reinforce Chapin Hall’s partnership with the University of Chicago. We modified the University’s 19th-century font, Walbaum, retaining its inherent qualities, and evolved it into a contemporary representation of a research organization.

 

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Chapin Hall at the University of Chicago
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Brand identityChapin Hall’s approach is rigorous and systematic. While their efforts benefit children, youth and families, they are a policy organization and their former identity did not accurately reflect research, analysis and thought leadership.

A requirement of the new logo was to reinforce Chapin Hall’s partnership with the University of Chicago. We modified the University’s 19th-century font, Walbaum, retaining its inherent qualities, and evolved it into a contemporary representation of a research organization.

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Chapin Hall at the University of Chicago
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Brand identityStationery

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Chapin Hall at the University of Chicago
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Brand identityThe image voice is a continuation of the mark’s typography. Instead of creating original photographs or illustrations, we represented data through custom typography that serves as the primary image on all Chapin Hall materials.

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Chapin Hall at the University of Chicago
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Brand identityBrand guidelines include display of data. Chart design was implemented in Excel so internal communicators could output graphics that align with the brand guidelines.

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Chapin Hall at the University of Chicago
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Brand identity

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Chapin Hall at the University of Chicago
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Brand identity

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Chapin Hall at the University of Chicago
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Brand identity

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