We designed the brand system to launch the Polsky Center for Entrepreneurship and Innovation to build a strong, unified expression of their mission to accelerate the path from vision to venture. The vibrant blue and red of the ‘O’ combine to create the University of Chicago maroon. The trajectory of the ‘O’ expresses the outward impact of the Center’s work.
Helping Chicago Harris attract Millennials is our latest University challenge. For the admission’s team we developed a suite of print and electronic materials to balance the academic rigor of the school and reflect the passion of the next generation of policy leaders who want to “do good” in the world.
UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university’s mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
Chicago Harris is one of the top public policy schools in the country and this twice-yearly publication contains long-form features on faculty and alumni research as well as community-focused articles. In each issue, we create an original information graphic based on data provided by Chicago Harris.
Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.
Chapin Hall at the University of Chicago is a prestigious policy research center “focused on a mission of improving the well-being of children and youth, families, and their communities.” They are a leader in knowledge creation, generating new ideas and providing insights that are actionable by fellow researchers, policymakers, and social workers.