UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university’s mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
Founded in 1988, Chicago Harris is a relatively young public policy school yet is ranked as one of the top schools of its kind in the country. Harris public policy leaders are rigorous in their approach to data gathering and interpretation. And, they combine analytic skills with the ability to communicate persuasively, influencing decision-makers to make a positive impact on society.
Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.
Chapin Hall at the University of Chicago is a prestigious policy research center “focused on a mission of improving the well-being of children and youth, families, and their communities.” They are a leader in knowledge creation, generating new ideas and providing insights that are actionable by fellow researchers, policymakers, and social workers.