Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
The Central Intelligence Agency (CIA) houses a museum to bring to light the agency’s history. Over the years, as more information was declassified, the agency built an online presence for the museum to allow public access to a wealth of fascinating American history.
More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform, educate and inspire visitors. To continue to lead, the Art Institute worked with Studio Blue to upgrade its web experience. We designed the site’s homepage to showcase mission via prominent display of art and exhibition details, reconfigured the site’s structure and navigation, enhanced social media tools, and developed a unique mobile theme.
An overarching goal for the design of this view book was to demonstrate the value of a liberal arts education to parents and students. At Weinberg, students learn to learn – with transferable knowledge of multiple disciplines and the wider world, they become nimble and analytical problem solvers.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
To share his passion for how buildings and objects are made, Richard Driehaus established a museum housed in a Gilded Age mansion. The Museum is a premier example of historic preservation, offering visitors an experience of how the prevailing design philosophies of the period were interpreted by artists, architects and designers during the closing decades of the 19th century in Chicago.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.