UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university’s mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
Founded in 1988, Chicago Harris is a relatively young public policy school yet is ranked as one of the top schools of its kind in the country. Harris public policy leaders are rigorous in their approach to data gathering and interpretation. And, they combine analytic skills with the ability to communicate persuasively, influencing decision-makers to make a positive impact on society.
The Chicago Humanities Festival originated the idea of an annual gathering of the curious to engage with leading thinkers to reflect on and explore a single theme regarding the state of our world. This approach is now a model for nationwide festivals that promote the humanities dialogue and engagement. The organization now presents more than 140 programs throughout the year to an audience of 40,000+.
Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform, educate and inspire visitors. To continue to lead, the Art Institute worked with Studio Blue to upgrade its web experience. We designed the site’s homepage to showcase mission via prominent display of art and exhibition details, reconfigured the site’s structure and navigation, enhanced social media tools, and developed a unique mobile theme.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
To share his passion for how buildings and objects are made, Richard Driehaus established a museum housed in a Gilded Age mansion. The Museum is a premier example of historic preservation, offering visitors an experience of how the prevailing design philosophies of the period were interpreted by artists, architects and designers during the closing decades of the 19th century in Chicago.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.