Environmental, Interactive, Publication
More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform and inspire visitors. With the opening of the Modern Wing in 2009, the Museum raised its public profile, leading Chicago’s museums in overall attendance. Today, the Art Institute welcomes a global audience to view and interact with its collection, attend programs and conduct original research.
Brand, Communication program, Interactive, Mission, vision, values
To share his passion for how buildings and objects are made, Richard Driehaus established a museum housed in a Gilded Age mansion. The Museum is a premier example of historic preservation, offering visitors an experience of how the prevailing design philosophies of the period were interpreted by artists, architects and designers during the closing decades of the 19th century in Chicago.
With a move away from geographic landmark locations, the Terra Foundation for American Art was in a more flexible position to impact the field of American art on an international stage, a position that required a clear and consistent visual communication strategy. Studio Blue was engaged to provide design solution and benchmarks for a communication system.