WebsiteCreated in 2005, the Art Institute website needed to reflect the vitality and importance of this institution, as well as effectively communicate the range of activities produced, and provide access to the collection. It was a complicated project that required our skills in information architecture, message development, design and non-profit management.

WebsitePromoting the collection and enabling site visitors to find information quickly are the primary purposes of the homepage experience. A featured object quickly communicates what can be found at the museum. Navigation on the left allows users to see a range of activity types, before they click. Perhaps the biggest change we introduced was to have the events calendar on the home page. As multiple events appear daily, it was critical to have this information accessible without having to click.

WebsiteA searchable and filtered calendar allows users to select information that’s relevant to them be it by exhibition, date or program type.

Website

Website

Website

Website