Brand toolsThe museum had been operating for a number of months when we were approached to assist them. Without a formalized brand strategy, it was difficult for the director to advertise and promote programs, let alone establish a sustainable presence in Chicago’s diverse cultural landscape. Our first project was a small publication exhibiting the mansion in its original context and relating the founder’s vision for historic preservation. We then turned to developing the brand.
We worked on parallel tracks to develop verbal tools. As we researched and wrote, we explored the appropriate visual language for a museum committed to architecture of the past and increasing its influence on contemporary choices about the spaces in which we live and work.