Syracuse University College of Visual and Performing Arts

Brand

The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.

Brand toolVPA’s practice is exciting, forceful, responsive and community-centered. It insists that people not only take a critical view of the world, but also that they act on this view. To inspire audiences to take a action, VPA expresses ideas through the media of the visual and performing arts.

 

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Syracuse University College of Visual and Performing Arts
Brand
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Brand toolVPA’s practice is exciting, forceful, responsive and community-centered. It insists that people not only take a critical view of the world, but also that they act on this view. To inspire audiences to take a action, VPA expresses ideas through the media of the visual and performing arts.

Related work for this client Environmental
Interactive
Mission, vision, values
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Syracuse University College of Visual and Performing Arts
Brand
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Brand toolBefore we developed the brand strategy, we examined the college holistically. Consulting with the Dean, Assistant Dean for Recruitment and Admissions and the Director of Communications, we designed an immersion process that encouraged faculty, staff and students to share their perspectives and prepare them to be ambassadors for the new brand.

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Mission, vision, values
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Syracuse University College of Visual and Performing Arts
Brand
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Brand toolThe brand guidelines include verbal tools such as descriptors to assist writers in consistent presentation of the College.

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Mission, vision, values
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Syracuse University College of Visual and Performing Arts
Brand
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Brand toolBrand guidelines

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Mission, vision, values
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Syracuse University College of Visual and Performing Arts
Brand
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Brand toolBrand guidelines

Related work for this client Environmental
Interactive
Mission, vision, values
View all
Syracuse University College of Visual and Performing Arts
Brand
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Brand tool

Related work for this client Environmental
Interactive
Mission, vision, values
View all
Syracuse University College of Visual and Performing Arts
Brand
Image 7 | 5

Brand tool

Related work for this client Environmental
Interactive
Mission, vision, values
View all