The Art Institute of Chicago

Environmental

More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform and inspire visitors. With the opening of the Modern Wing in 2009, the Museum raised its public profile, leading Chicago’s museums in overall attendance. Today, the Art Institute welcomes a global audience to view and interact with its collection, attend programs and conduct original research.

Bertrand Goldberg: Architecture of InventionExhibition graphicsFor the graphic design of this catalogue and exhibition, we developed a structure that accommodates a range of images and text types and scales within a cohesive system - much as the work of legendary Chicago architect Bertrand Goldberg functioned on scales ranging from the micro (furniture) to the macro (urban planning). This versatile system allowed us to complete the book and exhibition graphics within a short time frame, yet provided flexibility and consistency. Architectural collaborator John Ronan designed the exhibition, modeled after the plan of Goldberg’s Marina City towers.

 

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Bertrand Goldberg: Architecture of InventionCurved entry wall

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Bertrand Goldberg: Architecture of InventionCurved entry wall

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Bertrand Goldberg: Architecture of InventionWall text

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Bertrand Goldberg: Architecture of InventionWall text

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Bertrand Goldberg: Architecture of InventionLabels

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Bertrand Goldberg: Architecture of InventionLabels

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Bertrand Goldberg: Architecture of InventionExterior signage

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Allerton Hall renovation signageWhen the visitor lobby and prints and drawings department were renovated, we developed a typographic voice that was used throughout the physical space. The visual language considers the scale of public areas and introduces icons to aid visitors.

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Allerton Hall renovation signageCoat check

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Allerton Hall renovation signageOffice signage

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