Making the old new Balancing historic precedence with contemporary change is a challenge many mission-driven organizations face. Helping organizations through transformation is a particular area of expertise unique to Studio Blue, one that is fully incorporated into our design thinking and process. We understand and respect the complexities of implementing change and are able to design in a manner that is influenced by tradition and framed by the future.
Mercy Home for Boys & Girls
The Mercy Home website delivers on two critical institutional needs: Provide children in crisis with immediate access to help; encourage and facilitate donor support. We delivered on both aspects through clear navigation and testimony. Site visitors can quickly understand why Mercy Home is the place to turn for critical help or a vital institution to support with one’s time and treasure.
Terra Foundation for American Art
Having made its collection available to visitors in Chicago and Giverny, France for more than 20 years, the Terra Foundation for American Art transitioned from a museum-centered institution to a grant-making entity. The Terra collection and endowment allows for the “exploration, understanding and enjoyment of the visual arts of the United States.” Studio Blue was engaged to transition the identity system to better reflect the Foundation’s new purpose.
Syracuse University, College of Visual and Performing Arts
Brand, Environmental, Mission, vision, values, Interactive
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
