UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university’s mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
Having made its collection available to visitors in Chicago and Giverny, France for more than 20 years, the Terra Foundation for American Art transitioned from a museum-centered institution to a grant-making entity. The Terra collection and endowment allows for the “exploration, understanding and enjoyment of the visual arts of the United States.” Studio Blue was engaged to transition the identity system to better reflect the Foundation’s new purpose.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.