Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
The Central Intelligence Agency (CIA) houses a museum to bring to light the agency’s history. Over the years, as more information was declassified, the agency built an online presence for the museum to allow public access to a wealth of fascinating American history.
An overarching goal for the design of this view book was to demonstrate the value of a liberal arts education to parents and students. At Weinberg, students learn to learn – with transferable knowledge of multiple disciplines and the wider world, they become nimble and analytical problem solvers.
The Mercy Home website delivers on two critical institutional needs: Provide children in crisis with immediate access to help; encourage and facilitate donor support. We delivered on both aspects through clear navigation and testimony. Site visitors can quickly understand why Mercy Home is the place to turn for critical help or a vital institution to support with one’s time and treasure.
Having made its collection available to visitors in Chicago and Giverny, France for more than 20 years, the Terra Foundation for American Art transitioned from a museum-centered institution to a grant-making entity. The Terra collection and endowment allows for the “exploration, understanding and enjoyment of the visual arts of the United States.” Studio Blue was engaged to transition the identity system to better reflect the Foundation’s new purpose.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.