Studio Blue is a graphic design firm. We exist to make the complex clear, the old new, and the academic relatable. Through strategic thinking and sophisticated form making, we create brand identities, websites, books, environmental graphics, and communication programs for nonprofit organizations, with an expertise in cultural and academic institutions.
College of Visual and Performing Arts at Syracuse University
Brand, Environmental, Interactive, Mission, vision, values
The College of Visual and Performing Arts at Syracuse University (VPA) needed to refresh and unify its position as an educator of future cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to articulate why VPA matters, where the College is going and how to communicate who they are. With a clear sense of mission, vision and values, we defined a brand personality and translated it into a mark, brand system and website.
Roosevelt University
Roosevelt University, established in 1945 with principles of inclusion and social justice, offers degrees in arts and sciences, business, performing arts and education. The university is growing with two campuses (downtown Chicago and suburban Schaumburg); the re-introduction of the Lakers athletic program in 2010; and the opening the second-tallest university building in the country planned for 2012.