Helping Chicago Harris attract Millennials is our latest University challenge. For the admission’s team we developed a suite of print and electronic materials to balance the academic rigor of the school and reflect the passion of the next generation of policy leaders who want to “do good” in the world.
The Chicago Humanities Festival originated the idea of an annual gathering of the curious to engage with leading thinkers to reflect on and explore a single theme regarding the state of our world. This approach is now a model for nationwide festivals that promote the humanities dialogue and engagement. The organization now presents more than 140 programs throughout the year to an audience of 40,000+.
Chicago Harris is one of the top public policy schools in the country and this twice-yearly publication contains long-form features on faculty and alumni research as well as community-focused articles. In each issue, we create an original information graphic based on data provided by Chicago Harris.
Taking “Journeys” into a year-long campaign allowed us to explore a broad topic and narrow its focus into more of a mood or tone than a declaration of what a journey is. Working with festival leadership we came to know that the use of a theme is at once an organizing principle and also an enigma. Our role was to intrigue new, as well as loyal audience members, to want to the turn the pages of the program guide and begin a personal journey.
We Will: The Campaign for Northwestern is a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving, and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
An overarching goal for the design of this view book was to demonstrate the value of a liberal arts education to parents and students. At Weinberg, students learn to learn – with transferable knowledge of multiple disciplines and the wider world, they become nimble and analytical problem solvers.
Chapin Hall at the University of Chicago is a prestigious policy research center “focused on a mission of improving the well-being of children and youth, families, and their communities.” They are a leader in knowledge creation, generating new ideas and providing insights that are actionable by fellow researchers, policymakers, and social workers.