More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform and inspire visitors. With the opening of the Modern Wing in 2009, the Museum raised its public profile, leading Chicago’s museums in overall attendance. Today, the Art Institute welcomes a global audience to view and interact with its collection, attend programs and conduct original research.
Krannert Art Museum is the second-largest art museum in Illinois serving 132,000 community members, students, and faculty a year on the campus of University of Illinois Urbana-Champaign. We first began working with Krannert on exhibition publications. The relationship grew to include brand identity and on-going marketing communications.