Brand identity systemMarking its strategic transformation, Roosevelt engaged Studio Blue to develop a contemporary identity that represents its values of real world access, community of individuals, progressive learning, and catalyst for social change.

Brand identity systemStationery system

Brand identity systemThe new seal remains true to the university’s founding principles and enduring mission. We retained the legacy of the torch as a symbol and designed the illustration and type style to align with the new brand system.

Brand identity systemLakers athletic identity: After much conversation about the definition of a “Roosevelt Laker,” it was determined that it is “a force to be reckoned with.” Capitalizing on the iconographic nature of the institutional identity, we crafted a more aggressive ‘R’ formed from the powerful force of Lake Michigan waves.

Brand identity system

Brand identity system

Brand identity system