Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
Roosevelt University, established in 1945 with principles of inclusion and social justice, offers degrees in arts and sciences, business, performing arts and education. The university is growing with two campuses (downtown Chicago and suburban Schaumburg); the re-introduction of the Lakers athletic program in 2010; and the opening the second-tallest university building in the country planned for 2012.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.
Chapin Hall at the University of Chicago is a prestigious policy research center “focused on a mission of improving the well-being of children and youth, families, and their communities.” They are a leader in knowledge creation, generating new ideas and providing insights that are actionable by fellow researchers, policymakers, and social workers.