UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university’s mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
When UIC’s College of Architecture, Design, and the Arts restructured to incorporate a separate School of Design and School of Theatre and Music, it needed an identity that reflected its reputation for experimentation and excellence, while allowing for variegated representation across its four schools.
Northwestern University launched We Will: The Campaign for Northwestern a $3.75 billion campaign to fund the University’s strategic plan. Six months prior to launch, Studio Blue was engaged to design the campaign brand. We began with a rapid immersion phase to understand strategic needs, market receptivity towards giving and the degree of commitment alumni have to the University. The brand design and implementation included a positioning statement, brand attributes, case statement design and writing, and guidance of event, web and video teams.
Roosevelt University, established in 1945 with principles of inclusion and social justice, offers degrees in arts and sciences, business, performing arts and education. The university is growing with two campuses (downtown Chicago and suburban Schaumburg); the re-introduction of the Lakers athletic program in 2010; and the opening the second-tallest university building in the country planned for 2012.
In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.